I'm Julie — I help mobile game studios turn complex mechanics and translated English into clear, player-ready experiences. From onboarding and tutorials to UI microcopy and voice systems, I write copy that reads real good — not localized into it.
Background in UX writing, content design, and voice & tone systems — open to contract and full-time roles too.
01 — Services
From first tap to thousandth notification — copy that keeps players oriented and moving forward.
02 — Explore
03 — Frameworks
Two original frameworks I bring to every project — one for onboarding, one for error states.
A gut-check for first sessions. Good onboarding copy should do three things, in this order.
No jargon. No assuming the player knows what they're doing yet.
Speaks to a real person, not a user. Warm and direct.
Builds momentum. Leaves the player feeling capable.
A gut-check for every error message. Run any error screen through these four questions.
Say what happened and why. No blame, no vagueness.
Reassure the player. Give context so they don't panic.
Tell them exactly what to do next. One step, right now.
Always give a way out. Never leave players stranded.
04 — Let's Talk
Tell me where players are getting confused—or where your team keeps getting stuck. We can talk through the problem and see whether I’m the right fit.